Product Design to Production
About Us
Who are we for?
We work with lifestyle, wellness, sports, travel and outdoor brands that are looking to:
Start up
Scale up
Extend or refine their range
Enter new categories
Sheena and the team offer deep category knowledge and experience in commercialising design for bags, luggage, accessories, wellness and outdoor equipment.
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With our extensive network of partners and suppliers, we can take you from concept to commercial reality, whilst side stepping the common pitfalls. For the past 10 years we have helped brands to:
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Design a new +$50 million dollar category
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Create global best-sellers
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Manage design of a +$60 million dollar category to maintain a 60% margin
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Re-engage existing customers and attract new customers through product offers
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Relaunch brands with new more relevant product
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Re-engineer products for ease of production, better quality and improved margin
What We Offer
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Make It Better—But Make It. From concept to production, we specialise in managing development and connecting you with the right factory and material partners.
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For Startups: we can take you through all the steps from IP and proof of concept, to working proto, material and supplier sourcing, development and approval of a final sample so you are ready to order.
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For Established brands: plug us into your team and we will power your flywheel with relevant, quality, profitable product that will delight your audience. We can bring new suppliers to the table or work in with your existing partners.
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We love best practice and effectiveness. Our team is agile and we care about working with Brands trying to do better. Better products with better suppliers and materials that are better for people and planet.
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Our System
Brand Strategy
Crafting compelling brand DNA for your products as well as identifying pricing, channel and commercial viability.
Sourcing
Like dating with suppliers. We find the right size and fit of supplier for your business model and scale.
Product Design
Designing unique products that visually communicate your brand's essence and values. Ensuring they fit your commercial reality.
Approval
Get your product to a final approved sample for your order placement.
Product Dev
Developing designs through to production with suppliers. This is where all the sweat happens.
Launch
Gather insights from launch and double down on commercial sucess with further SKU or products.
Testimonials
"I was always impressed at Make it Better's ability to look at old problems with fresh eyes and come up with new and interesting solutions from a design perspective. Beyond that, they are great problem solvers and can rapidly shape a concept into a commercial-ready product through the development process by being customer-centric, sensitive to vendor capability and quality, and are always outcome-oriented."
Anneliese Carlson - Head of Product Development, Kathmandu
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"Working with Make it Better has been a defining partnership for Shakti. They’ve helped us translate our brand purpose into meaningful, commercially effective design — turning a heritage acupressure brand into a modern, fast-growing wellbeing company.
Make it Better have guided the process of building our brand DNA, reimagining our core range, and designing a family of products that extend naturally beyond our original mats and pillows. The results have been outstanding — our refreshed range has reinvigorated existing customers and attracted many new ones to the world of acupressure.
The new products they led — including the Wonderball, Leg Wraps, and Back & Belly Band — have reshaped how customers experience Shakti. These designs not only perform commercially but also connect deeply with the needs of our audience, helping people relieve soreness, stress, and fatigue in their everyday lives.
As a team, they’re a joy to work with: capable, pragmatic, intuitive, and fun. They think far beyond design — bridging the gap between concept, production, and quality. They’ve brought structure, speed, and confidence to how we develop and launch ideas. The result is a range that feels intentional, inevitable, and perfectly aligned with our mission."
Jon Heslop - Co founder Shakti